SAIBOTSTUDIO - Video Campaigns

Neymar X Nike Shox Collection: A Visual Storytelling by Shoe Gallery

Videographer & Editor: Samuel Rivas

Overview:

When Shoe Gallery acquired the exclusive Neymar X Nike Shox collection, the challenge was to craft a narrative that did justice to the unique fusion of soccer and basketball encapsulated in the sneaker. Saibot Studio rose to the occasion, conceptualizing a vibrant scene that resonated with Miami's evolving sports culture.

The visual narrative unfolds with a young couple, each donning the Neymar Shox, en route to a basketball court for a soccer match. This imagery seamlessly bridges Neymar's soccer legacy with the basketball heritage of the Nike Shox. More than just a stylish representation, it mirrors a real shift in Miami's sports landscape: the burgeoning passion for soccer. A testament to this change is evident in the transformation of baseball fields into soccer arenas, hinting at the possibility of basketball courts being the next in line.

The impact of this visual tale was undeniable. Garnering over 23k views, it stands as Shoe Gallery's most-watched video release, underscoring the power of authentic storytelling that resonates with the audience's evolving preferences and the city's dynamic sports culture.

Nike's Fear of God 1s Release:

A Nostalgic Remake by Saibot Studio

Overview:

The unveiling of the Fear of God 1s by Nike marked a significant milestone in the sneaker world. This release wasn't just another sneaker drop; it was the debut of Jerry Lorenzo's collaboration with Nike. Interestingly, Lorenzo opted for a basketball-centric design, a bold move at a time when Nike Basketball's momentum was waning.

Recognizing the sneaker's basketball essence juxtaposed with its elevated lifestyle appeal, Saibot Studio envisioned a concept that would take the Fear of God 1s from the glitzy showcases back to the gritty streets where basketball thrives. The idea? A contemporary remake of the iconic Nike Freestyle commercial.

Fate played its part beautifully. Just a week before the shoot, Shoe Gallery had an unexpected visitor - Luis "Trikz" Da Silva Jr., a standout figure from the original Nike Freestyle commercial. Seizing the serendipitous moment, Saibot Studio extended an invitation for him to star in the remake, to which he graciously agreed. For Remmy Rivera, the founder of Saibot Studio, this was more than just a collaboration; it was a surreal experience. Having deeply studied the original commercial and being an aficionado of streetball, working with "Trikz" was a dream realized.

The final video was nothing short of sensational. It resonated deeply with the sneaker community, many of whom were unprepared for the nostalgic journey the remake took them on. The Fear of God 1s, through this video, found their rightful place - not just on the shelves of sneaker enthusiasts but in the annals of basketball culture.