Uno AF1: A 3D Revival by Saibot Studio

Overview:

Uno, the iconic card game that dominated Miami's leisure scene in the 90s, has been making a remarkable comeback. By 2019, Uno was not just a nostalgic pastime but a cultural phenomenon, collaborating with illustrious artists like Basquiat and Nina Chanel, and even trendy brands like Bathing Ape.

Recognizing the game's resurgence and its potential appeal to a new generation, Shoe Gallery sought the expertise of Saibot Studio to craft visuals that would resonate with contemporary audiences. The challenge was to reimagine a traditionally 2D game in a fresh, dynamic way.

Saibot Studio, always up for a creative challenge, conceptualized a 3D animation that beautifully encapsulates Miami's essence. The animation begins with a scene reminiscent of a rainy afternoon on Miami's beach, setting a moody atmosphere. But as the clouds part, viewers are transported into a vibrant vortex, revealing the Uno AF1 in all its glory.

The intent was clear: To elevate a flat card game into a dynamic 3D experience. This project wasn't just another advertisement; it marked Saibot Studio's foray into the world of 3D advertising, showcasing their versatility and commitment to pushing creative boundaries.